Luxe Restaurant
Branding, Website Design and Development
Luxe Restaurant is a branding and web design project for a fictional fancy restaurant, built to create a sense of sophistication for high-end clientele. A simple primary colour palette allows for bold contrasts. Each design adheres to modern minimalist trends without sacrificing user experience or uniqueness.
The simple, unbroken lines of the martini combined with a thin and modern typeface help project the image of a classy brand.
The elegant one-line theme seen in the logo is used to create a visually consistent icon set to be used in restaurant menus, website navigation, and many other branding applications.
Two moodboards options were made in the creation of this brand, the second was chosen to guide the process further due to its being perceived as more sophisticated, professional, and consistent with modern trends.
The branding package is complete with both print designs for envelopes, letterheads, and business cards, as well as digital designs for a responsive and engaging website.
LUXE website makes use the custom icons and reflects the mood that's been established for the brand.
A categorized restaurant menu allows users to browse menu sections on any device without becoming overwhelmed or getting lost in the selection.